Market Research Orientation for Startups

This brief orientation covers the key market research databases and other tools available to U of T startups via U of T Libraries. These secondary market research tools can assist startups in business planning and market sizing, as well as completing business model canvases and other milestones. This session is most appropriate for startups who are already working on an idea.

Participants will:

• familiarize themselves with the core research tools and databases available for market research
• understand how to access e-resources from off-campus
• learn about other workshops and services the library provides for campus entrepreneurs