November 27, 2024 by
David Goldberg - A&S News
With his chemistry experience and a love for street fashion, Amir Alam developed Shoe Laundry, a 100 percent plant-based shoe-cleaning product. Working with a lab in Edmonton, he refined the formula, and Shoe Laundry became a fulltime job.
“My scientific background in the labs at U of T, SickKids and UHN definitely helped me when I was developing the concept,” says Alam. “I knew what I wanted, and I had the vocabulary to communicate with the lab.”
The company continues to grow. He’s developing a new product that repels stains before they happen, ensuring it remains in line with the brand’s commitment to sustainability.
Read more about Amir Alam and his exciting entrepreneurial journey.